Although physically intangible, and not yet recognized on balance sheets, your data has value. Dubious? A broad spectrum of businesses and professionals recognize the value of your data, including real estate agents and brokers. That is why they often buy leads. Moreover, just like real estate, the value of raw data can be enhanced. For example, companies like RedFin, OpCity/realtor.com and Zillow charge 30 – 35% (+/-) of the ensuing… Read More »Does Your Data Have Value?